An ideal of form and use
Unlike most industrial designers' field, our core field is the art of sculpting, so we approach design in quite a different and unique way, shaping our intent into a pursuit to find the most balanced, perfect form for an object.
Our obsession for proportions, shapes, and forms goes hand in hand with our perception of what a sophisticated and elegant aesthetic should look like. We tend to favor the color black, which, by definition, is not a color but a void of it, serving as a completely neutral basis and becoming an ideal platform for sculptural shaping. Black - or shades of it - allows a SVØRN object’s shape to be the element that makes all the visual impact instead of relying on loud, bright colors.
Another component that can be found in some of the SVØRN objects is archetypal or "tribal" elements and shapes (like an eye or a fang) that have been "hardwired" in the brain over the course of human evolution. From form and function to the name of an object, archetypes tend to influence the way our design communicates with you, substituting on-the-nose language (like taglines printed on t-shirts and bags) with archetypal shapes that strike a chord in the human unconscious.