"Just because we use something every day, doesn't mean it should look everyday."
As seen in
SVØRN is a Swedish design house with a passion for metals, shapes, and form. Our goal is to create extraordinary versions of the mundane objects that you use in your daily lifestyle, enriching your life instead of cluttering it and the ARCUS carabiner completely embodies this goal.
Instead of sketching, we sculpt, approaching the design of the ARCUS carabiner by working in all 3 dimensions, and applying a design discipline called “surface continuity,” one of the most difficult sculptural design principles to master which is used by companies like Apple and Lamborghini.
Another component that can be found in some of the SVØRN objects is archetypal or "tribal" elements and shapes (like a fang) that have been "hardwired" in the brain over the course of human evolution.
From form and function to the name of an object, archetypes tend to influence the way our design communicates with you, substituting on-the-nose language (like cheesy tag lines printed on t-shirts) with archetypal shapes that strike a chord in the human unconscious.
